- • Chrysalis Consulting is led by Jyoti Shiralee an experienced marketer, professional and a business leader with a consistent track record in building emerging and mature businesses, having served in
both consulting and executive management positions with Abbott, Wockhardt, Zydus Wellness, Dabur India and CII ( Confederation of Indian Industry)
- • She brings to the table a strong history of turning around and transforming fledgling businesses to positions of market dominance and
leadership, building and repositioning brands through strategic marketing interventions & leveraging new growth opportunities
- • She has pioneered & shaped the creation of non- existent and nascent categories that have changed lifestyles and habits and
redefined markets – by creating new consumption opportunities and brands which are 500 crore plus and market leaders in their categories
- • Consulting Focus: Identifying of key disrupters reshaping businesses; Strategic Innovation projects, Go-to-Mkt Strategies,
improving Supply Chain efficiencies through Digitalisation, Communication & Messaging; Aligning strategy with Program execution; Corporate/Brand Identity building